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Social Media Marketing in 2023

Updated: Nov 30, 2023

Social Media has become bigger over the years and for businesses, it's a constant challenge to stay on top, noticed and successful in converting social media audiences to paying clients and customers. Continue reading to know more about social media marketing in 2023.

Social Media Marketing in 2023: Your social media handle

When you set up your social media pages, it's a good practice to use your brand name that also matches your website name. You can use a tool like to check if the name that you want to use is available on different platforms. This is a good practice not only for discoverability but also for SEO. If your brand is present in different countries and you have one social media page for each country, it's best to localize it. For example, @nike can also be @nikeph @nikesg or @nikeau. If your brand name is not available to us as a handle, there are a lot of other ways to make sure you get recognized while ensuring that the brand name is present. Consider the following examples: @theEllenShow

@realJLO @slackHQ

When creating your social media handle, keep in mind the following:

  • Shorter is better

  • Maintain uniformity and keep it the same if not most, all your social media pages

  • Ensure readability. Imagine how it sounds when people say it out loud.

  • Use the name of your brand or the name you want to be known for

  • Make sure it has a recall ( it easy to remember).

Social Media Marketing in 2023: Social Media Marketing & SEO

Did you know that Google takes in social media presence and quality when pushing your website to your audience? Social Media Marketing and SEO can be both paid and organic. There are techniques and strategies that you can always try though it's not always the same for every brand and every business. When people search for terms on search engines like Google, the search results include social media page links too. The same way that social media platforms like Instagram also use keywords when classifying content. This is also one of the main reasons why optimizing your bio is important, but we'll get to that later. Here are 10 things to remember when asking the question "Is social media important in business?"

  • Increased brand recognition

  • Improved brand loyalty

  • Increased conversion rates

  • Customer engagement opportunities

  • Establishes brand authority

  • Increased inbound online traffic

  • Lesser marketing cost

  • Improved search engine rankings

  • Better customer experience

  • Authentic customer insights

You must also keep in mind that Google isn't the only platform where people search answers for their questions or discover products. The opportunity for discovery is massive if you are present on social media. The good thing about it is, you aren't the only one posting about your brand. Customers and clients post about products that they just bought

Social Media Marketing in 2023: Your social media content

When it comes to content, remember these few tips:

  1. Keep your in art copies short. 80 characters or less receive 23% higher engagement rate than longer ones.

  2. Use beautifully edited and taken photos. The quality of your graphics increases the chance for engagement by 39%.

  3. Create a 70:20:10 ratio. 70% of your posts should focus on brand recognition. This includes memes and quotes that can get a lot of interactions and shares. 20% should be about sharing other people's ideas, photos, content, videos. In short, utilize your UGCs or user generated content. The remaining 10% should be promotional content. Highlight special discount codes, promo season, new products etc.

Social Media Marketing in 2023: Social media activity

Remember that being on social media is a commitment. One of the best practices to gain and retain a following to have a constant schedule of posts/content on your social media. However, be mindful as to not overdo posting. This can easily lead to audience saturation. Too much posts would look like spams on you audience's timeline and feed. Engagement is one of the key things to succeed in social media. Each time someone posts about your brand or even comments on one of your posts, it is important to reply to them. Don't just pitch another product to them, but ask them questions or start meaningful conversations with them. Remember, the more people that engage with your content boosts the chances of social media platforms to push your content to a wider and more specific audience. If it already sounds overwhelming for you and if you feel like the task is to time consuming-which it is, it's time to get a professional social media manager to get the job done. There's a reason why a role like this already exists.

If you plan to keep your social media management in house and you feel like you're up for the task, feel free to explore social media tools to help you with posting, scheduling and creating your content-basically, social media management. Stay tuned to read more about social media tools 2023, or the best social media strategies for 2023.

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